Research Directions

  • Consumer research
  • Brand image study
  • Monitoring research
  • Promo material testing
  • Products and packing testing
  • Mass media overview
  • Sociopolitical investigations
  • Business-to-business research
  • Retail research (mystery shopper, store check)
  • Work validation

Methods of Collecting Information

  • Hall-test
  • In-home visits
  • Outdoor survey
  • CATI
  • On-line survey
  • Store-checks
  • Mystery shopper
  • Expert interviews
  • In-depth interviews
  • Focus groups
  • Home-tests